One of the leading trendy apps of 2019, surpassing the billion move mark globe, TikTok continues to build effect because of the most installed app on Google Play store. Tiktok upgraded into the TikTok ads are more or less like Fb paid ads. The main difference is that these are visual ads; they allow users to edit and share 15-second videos this can be done with their built-in effects, music, etc.
With these new features, TikTok ads have a great advantage in attracting and driving users. Mostly TikTok ads are useful if your targeted audience is young.
Steps for TikTok ads:
• Creating TikTok Ads account
• Creating Ad Campaign by giving a name, choosing a primary goal(Traffic, Conversion, App Install).
• Set up placement for your ads TikTok also presents an auto-placement option where it determines the best placement for your Ads and places there.
• then target audience based on demographics, gender,...
• Setting Budget and schedule. Min:$20 USD
• Design your Ads using video conversion.
Some Staggering advantages of using tiktok ads:
1.As of now only less number of brands are using these ads so there is less competition,hence there will be an opportunity of getting more engagement and reach.
2. TikTok became popular in very short span of time. Its vast audience base is very useful for the businesses for their marketing.
3.As TikTok follow unique algorithms for its delivery,it is very easy high engagement to our videos. TikTok users use its app many times a day this is the great advantage for marketing on TikTok.
4.As TikTok operates in many countries businesses operating in multiple locations can create campaigns in different languages.
Disadvantages
Target groups advertising currently effective up to max. 17 / 18 years possible, above this hardly any range can be found
• Target groups over 30 years of age are currently almost non-existent
• No linking possible tracking / monitoring not applicable at present
Difference between tiktok ads and fb ads.
1.Main difference is tiktok ads have auto placement option which is not present in fb ads.
2.Lip sinking feature in tictok ads make it more attractive than fb ads.
3.Editing in tiktok ads is easier than fb ads
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